Thursday, May 18, 2006

The race just started

Today the "super jumbo" had the test run in London heathrow airport, the new airbus A380 that will take up to 555 passengers for long hauls, and with less noice and more fuel efficiency.

The white monster looks fantastic, though airports have to expand their runways and other facilities to accomondate its size. It remindes me of the long gone concorde. What a beautiful plane and it really stretched the limit of our fantasies. At lease I knew part of my dream was shattered when the last concorde retired.

Boeing, on the hand, is suspicious if this kind of huge plane would be the way to go for the future. Instead of big, more efficient planes flying from hub to hub, they think point to point short commutes are where the growth is.

Well, I certainly hope this giant thing will fly our dreams across the globe. Though it is a huge investment, 200+ planes are needed to break-even.

This could be a very good business case study for the MBAs, the race between two giant airplane makers betting on the future market. Sometimes, being creative, courageous and taking on risks could get handsome reward as well, but sometimes they will fail and left people with its past glory, like the beloved concorde.

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